All rituals look to have been “clearcut” in the modern world, because few rituals are well-adapted to the new technological human reality. But this new reality may also be seen as an island: a pristine space, unoccupied by past rituals and very leisurely by historical standards, where sensory exploitation selection may flourish: rituals may serve the emotional and aesthetic needs of humans more than ever before, because they are under fewer constraints. Only a tiny percentage of the population is now needed for the production of food, fuel, and other necessities; selection for collective action in unpleasant areas has been dramatically relaxed. There is more room for arbitrary beauty.
— Sarah Perry, “An Ecology of Beauty and Strong Drink“